About the show

Shanghai International Shower Rooms and Accessories Trade Fair 2009

Show dates

August 26 -28, 2009

Venue

Shanghai Mart, China

99, Xinyi Road, Shanghai, China

Sponsors

National Building Material Industry Hardware and Plumbing Equipment Quality Supervision and Test Center

China Building Ceramics & Sanitaryware Association, Sanitary Accessories Branch and Shower Room Branch

China National Hardware Association, Building Hardware Branch and Shower-bath Products Branch

Organizer

Shanghai Golden Commercial Exhibition Co., Ltd.

Market Scope: International

Event Cycle: Once a year

Estimated Scale: Show area of 7000 sq. m.

Show website URL: www.sanitarywarefair.com

About the Shanghai mart

Shanghai mart, located in the Shanghai Hongqiao Economy Development Zone, comprises three main buildings: the Mart, Expo, and Tower. The complex is a superb international trading center featuring a mix of showrooms, trade offices, and information resources that provide both international and domestic buyers and sellers first class facilities and services.

This leading marketplace contains 2,200 permanent showrooms with a total of more than 200,000 square meters. It is an ideal venue to display your products and conduct your business. Thousands of qualified suppliers from three key industries¡ªApparel, Fabrics & Home Textiles; Giftware & Home D¨¦cor; and Building Materials¡ªoperate businesses in Shanghai mart.

State-of-the-art facility occupying approximately 37,000 square meters of exhibition space and multi-function convention facilities. Hundreds of international and domestic short-term exhibitions and large-scale conferences are held here annually, allowing exhibitors and visitors the additional benefit of interacting with the permanent showrooms in the Shanghai mart.

Exhibition Background

With the improvement of people¡¯s living standard and housing conditions, Sanitary Ware China accounted for 30% of the world's total, the world's top ten brands have been Bathroom 8 and OEM factories in China, exports to Europe, the United States, Japan, Korea, the Middle East and other places each year to 50% of the speed growth. According to incomplete statistics, there are nearly one thousand enterprises engaged in shower room end products and accessories, of which over 400 enterprises possess a considerable size, mainly distributed in Guangdong, Zhejiang, Shanghai and other regions. Last year, the growth rate of export for China¡¯s shower room products reached 25% to 30%. The countries to export into extended from the Middle East and Russia to Europe and America and elsewhere. Now, many foreign manufacturers are transferring their purchasing priorities, production and R&D bases to China. However, affected by the US sub-prime mortgage crisis and bad overseas situation, many export-oriented enterprises are struggling hard. As international trade protectionism has spread since the second half of year 2008, many foreign enterprises worry about increasing loss of market share. In order to protect the interests of their own countries, in addition to antidumping, many foreign exhibitions started to decline the participation of Chinese enterprises, thus posing severe challenges for Chinese Sanitary Ware and shower room manufacturers to have export market. Besides, many enterprises have long neglected to establish brands and to open up channels in domestic market, so it is very difficult to find breakthrough points in home market in a short period. ¡°The Oriental Pearl¡± of the world---Shanghai is the biggest economic, cultural and financial centre in China and also the world-famous port city, which enjoys a very important place in China¡¯s economic development. The holding of the World Expo 2010 will bring Shanghai¡¯s economy, culture and science and technology up to a new step. The construction of various facilities of the World Expo Shanghai 2010 and the Guangzhou Asian Games has entered the stage of interior decoration and this undoubtedly can provide a platform for many Chinese enterprises to transfer goods from export into domestic sales.

Trade Platform

Amid the world¡¯s economic recession, to enable Sanitary ware, shower room enterprises to communicate directly with most of distributors at home and abroad in a short time, the National Building Material Industry Hardware and Plumbing Equipment Quality Supervision and Test Center, Shanghai Gordon Commercial Exhibition Co., Ltd. and relevant associations will hold ¡°Shanghai International Shower Rooms and Accessories Trade Fair 2009¡± at Shanghai Mart on August 26-28, 2009. We hope this professional fair could provide a face-to-face exchange platform for both buyers and sellers and also opportunities for export-oriented enterprises to return to home market timely and for overseas enterprises to occupy the Chinese market. Meanwhile, it can help domestic enterprises to establish brands of national industry so as to enhance the Chinese natives¡¯ confidence in home-made products. 

Major exhibits:

• Various Sanitary ware, Bathtub, Wash basin, Toilet, Urinal, Sink, Kit-body device, Dresser, Bathroom mirror, Bathroom cabinets, Bathroom supporting apparatus, etc.

Target Visitors

Hardware manufactures/producers, distributors/wholesalers, importers/exporters; building decoration companies, retailers/home decorators, contractors/builders; owners/real estate developers, interior decoration designers, architects; hardware and building materials, home chain supermarkets/markets; governments, embassies and consulates, associations, chambers of commerce, and mass media, etc.

Conference

• Shower Rooms Export Development Forum: International experts will be invited to come to lecture on how to enter the world Sanitary ware and Shower Rooms market amid the economic recession and to analyze the demand situation of international market so as to promote export market for Chinese Shower Rooms products and to promote overall export solutions.

• Shower Rooms nt Internal-demand Development Forum: Domestic experts will be invited to come to lecture on how to open up domestic market under international trade protectionism and analyze the demand situation of home market so as to provide information to help enterprises to capture the home market. 

• Seminars on Shower Rooms Brand Establishment and Technological Promotion: Famous Chinese university professors and research institute scholars will be invited to have face-to-face exchanges with exhibitors on how to establish Shower Rooms brands and enhance product technical contents.

• Focal display of shower room characteristic economy: Exhibitors from Wenzhou,

Taizhou,Yuhuan,Naian,Kaiping,Zhongshan, Foshan, Xiaoshan, Pinghu, etc. will be organized in groups to exhibit. 

• Global hardware and building materials sourcing centers: Multinational procurement groups and retail groups such as Home Depot, Leroy Merlin, Saint-Gobain, Lowe¡¯s, B&Q, OBI, LUX and Kingfisher, etc. will be invited to come to visit and purchase.

For more information about participation in the trade fair, please contact:

Add:                       No. 264, Lane 2008, Chengshan Road,

                              Shanghai, China

Post Code:              200125

Tel:                         (86-21)5013-1760

Fax:                        (86-21)5013-1761 

E-mail:                    sanitarywarefair@yahoo.com.cn

Show website URL:  www.sanitarywarefair.com